Apple × Alicia Keys

Apple × Alicia KeysAlicia Keys took over Grand Central Terminal for Apple's 50th anniversary, and the whole film was shot on iPhone 17 Pro Max. Three days of hard work in New York City, and a quick-turn overnight edit to deliver the morning after the show. Released on Instagram the next day as a five-way collab between Alicia Keys, Apple, Apple Music, Roc Nation, and Hello Apple.View Live Project ↗